The Red Dawn: Home

Wednesday, December 31, 2008

The Traveling Circus

Check out the Traveling Circus, a video blog by LINE and Full Tilt MCs Will Wesson and Andy Parry. These fellas have a hillarious, unique, and highly skilled outlook to skiing. The first three episodes are below.

The Traveling Circus - Episode 1 - Will & Andy go to Hood from Line Skis on Vimeo.

The Traveling Circus - Episode 2 - Welcome Home from Line Skis on Vimeo.

Traveling Circus - Episode 3 - The Incredible Journey NY to CO from Line Skis on Vimeo.

Labels: andy parry, full tilt, line skis, Traveling Circus, will wesson

Monday, December 15, 2008

Coogan Kelly Memorial Rail Jam Pics

Big thanks to Coogan's family, Snowbomb, Squaw Valley, LINE Skis, Orage Clothing and everyone else that made this event possible. Right around $1,500 was raised for Coogan's scholarship fund. Side note: Lil' mini shredder Carson LeHouillier, (in the TJ Outfit) slayed the rails and bonked the barrels with such smooth style that the judges had to award him the $250 ORAGE STOKE CERTIFICATE. Congrats Carson!

Labels: coogan kelly, full tilt, line skis, orage, rail jam, snowbomb, squaw

Wednesday, December 10, 2008

LINE and Orage at the Coogan Kelly Rail Jam

That's right. LINE and Orage will be at the the 2nd Annual Coogan Kelly Memorial Rail Jam Memorial this Sunday at Squaw. The first 35 skiers to come by the Orage tent will get a free bandana! This event is open for Skiers and Snowboarders. For more info as to how to sign up and times, check here: Coogan Kelly Also, the best skier will get a $250 gift certificate for Orage. Rock on!

Labels: contest, coogan kelly, line, line skis, orage, rail jam, squaw

Monday, December 01, 2008

Line's Prophet 100 scores gear of the year

The Prophet 100 scored 2008 gear of the year, an award only given out to 2 men's skis, from Ski Magazine. Check out the article below.

Labels: Gear of the Year, line, Prophet 100, Ski Magazine

Tuesday, November 25, 2008

Shop Employee Demo

This season's early season demo for shop employees will be there Tuesday December 9th and Wednesday the 10th at Alpine Meadows. Be there to try out the latest LINE, Full Tilt, and Joystick

Labels: alpine meadows, demo, full tilt, joystick, line, shop employee

Thursday, November 20, 2008

New Video from Peter K

Peter Kukesh 07-08 From threeightwo's The VIth from threeightwo on Vimeo.
Thanks to Peter K for the new video to kick off the season. His 2007/2008 season was cut a little short due to injury but the guy still turns it out. Peter riders for: LINE Skis, Orage Clothing, Full Tilt Boots, 382, Smith and maybe some other brands I forgot about. The Red Dawn is looking forward to his return to Tahoe this winter.

Wednesday, November 19, 2008

Boreal is NOT Closing

Thanks to Boreal's insane snowmaking system and a smart terrain park staff, they have no plans on closing, (contrary to some rumors??????). With snowmaking in the forecast for tonight and tomorrow, I suggest making your weekend jib plans for the Jibassic Park.
We believe this skier is none other than KC Deane, (but not positive)

Orage Gets Best of Test with Skiing Magazine

It's an honor and a pleasure receiving this award from our friends at Skiing Magazine. For more info on our Prosper Jacket, click here: Best in Test!!!
Here's a quick list of other awards we received this season:
Womens' Skiing Magazine "Essentials / Park & Pipe": Sofia / Celine Pant
Outside Magazine "Best Overall": Sofia Jacket
Outside Magazine "Resort Style": Focus Mens Layering
National Geographic Buyers Guide: Spira Womens Jacket

Miles Honens Prequalifies for the Dew Tour

Big congrats go out to Red Dawn Athlete Miles Honens who was invited to the Dew Tour. Miles skis for LINE skis, Full Tilt Boots, and Joystick Poles.

Lombardi Sports and Orage

Looking for Orage in SF. Check out Lombardi Sports on the corners of Polk and Jackson or use the internet and check them out here: Lombardi Sports Don't forget to search out our resident super salesperson, "Brandon". Bring him a foot long cold cut combo and get a discount!

Props to the Central Valley and Sundance Sports!

Big ups to the people at Sundance down in Stockton. Just when you thought cool events only happen in the mountains or big city's, our good friends at Sundance put on one the best rail jams of 2008. Where was the Red Dawn? This event was snowboard only??? Don't worry, we just got confirmation that there will be a 2 planker division next season. Check out Sundance Sports here: Sundance Sports

Saturday, November 15, 2008

Where Was The Red Dawn??

Wondering where the Red Dawn was for the last 10 days? They were on the infamous "2G" loop of the southwest. 29 shops + clinics, 100's of employees, 30,000+ feet of elevation change, lots of Subway $5 footlongs and way too much Taco Bell.

Thursday, November 06, 2008

D-Structure Presents D-StrictSF

D-Structure has invited Orage to be a part of thier very unique fashion show on November 14. Instead of trying to explain it, I want to ask you to visit their website at: http://www.d-structure.com/

Tuesday, November 04, 2008

The Red Dawn Intern Opportunity!!

That’s right. You can join the likes of past intern superstars such as:
-Romolo Marcucci: LINE’s California Rep and Newschoolers Nor Cal Guy
-Josh Malczyk: LINE’s Team Manager and Marketing Guy
Intern Position 1: Media We’re looking for someone to be the media person for our sales agency. Duties include:
-Website Design – Blog postings, etc.
-Graphic Design - Posters, t-shirts
-Picture/Video – Document events / demo’s
This position is for someone who is majoring or has strong skills in media/design and wants to take a big step closer to officially working in the industry.
Intern Position 2: Sales and Events
We’re looking for someone to get involved in the physical sales / events of the ski industry. Duties include:
-Preparing for trade shows and demos – Tuning skis, setting up booths.
-Shop Visits – Visit shops and communicate the LINE message
-Event Support – Assist with events / contests
This position is for someone with a super organized work ethic and has an interest in being a sales rep. A sales background is recommended. Transportation is a must.
Both positions will cover all brands in our agency: LINE Skis, Orage Clothing, Full Tilt Boots, JoyStick, Icer and GoPro Camera.
Both positions are unpaid.

PIC - Josh Malcheck working hard as a LINE Intern

Monday, November 03, 2008

Shout Out To D-Structure

Big ups to D-Structure for being all around great for skiing, (and our apology for the delay on this post). This pic is from the Icer Air kick off party. Click "Party" for more pics from the event. Don't forget to visit the new D-Structure site by clicking: "D-Structure"

Mammoth Opened Today!!!!!!!!!!!!

The California season has officially started.

Tuesday, October 28, 2008

Thanks to Boreal for Putting on the 4th JPI

Killer event at Boreal on Saturday. Thanks to Orage for supplying the DJ for the event and thanks to Full Tilt for helping Tom Wallisch get first place and LINE for helping Lil' Jon to take second place. Check out the coverage from Newschoolers, (with pics from The Red Dawn's very own Romolo Marcucci) by clicking Newschoolers YO!

Pic: Romolo Marcucci

Wednesday, October 22, 2008

Icer Air Follow Up Video / Thanks To Jon Olson

Thursday, October 16, 2008

The Red Dawn Film Fiesta Pictorial

A big thanks to Nick B. for taking all the photos

Sunday, October 12, 2008

They Came, They Saw, They had a Good Time

Thanks to all of our sponsors and attendees to this years Film Fiesta. The early indicators look like we hit our charity goals + our target of having a great event. Look for a super post over the next few days on this.

Friday, October 10, 2008

Fire Up The Guns / Boreal Turns on Winter

Looks like Boreal is getting a jump start on winter. Get ready to de-tune your edges and hit up Boreal even earlier this year.

Monday, October 06, 2008

The 5th Annual Red Dawn Film Fiesta Official Details

Tons of give-a-ways + a silent auction for Alpine Initiatives. Bring your wallets for the charity and some good karma for the give-a-ways. This event is going to be awesome.

Thursday, October 02, 2008

MSP's Official After Party with Orage, LINE and Full Tilt Ski Boots

Sunday, September 28, 2008

The 5th Annual Red Dawn Film Fiesta

Oh man, it's that time of year again. Time for the fifth annual Red Dawn Film Fiesta, (the longest running Film Fiesta in Northern California!!). If you haven't been to one, we're sure you've heard about them. From the Oakley Competitive Eating Contest to the Red Dawn Nun Chuck Battle, it's a great time for all ages.

Here are some of the early details:

Date: Oct. 11, (Satuday)

Time: 7:00 Doors, 8:00 Films

Showing: Eric Pollards' Hunting Yeti and Poorboyz's Reasons

More info to follow

Moment Party with Dj The Silver Boombox Thief

Orage's very own DJ, The Silver Boombox Thief will grace the wheels of steele this Friday down in Reno for the Moment Grand Re-Opening Party. Doors open at 11, party gets going at sundown.

Thursday, September 11, 2008

Come 1, Come All to the John Segal "Changing Careers" Party

A great time to be had as we wish John Segal the best as he leaves the comforting nest of Porters and joins the Elan Dalbello Nor Cal Rep Force.

Here are the details:

Date: This Sunday

Time: 7:00

Place: Dubliner, (Squaw Valley)

Music: The Red Dawn's very own, DJ The Silver Boombox Thief

MANDATORY DRESS CODE: You have three choices:

1. Summer Segal: flip flops, bermuda shorts, Polo shirt collar up, sweater wrapped around shoulders. Extra points if Polo shirt is stained/bloody. Extra points for sunglasses with Croakies or Chums. Extra points for shit-eating grin.

2. Winter Segal: Knit (winter) hat over baseball cap. Extra points for any vest with ski brand logo. Extra points for cuts, black eyes, stitches, or scrapes on body.

3. Prehistoric Segal: Full T-Rex costume. (small head / short arms)

Check back starting Monday for:

1 - The year long hazing of John as he is the newest rep in Nor Cal

2 -Specific details as to the Red Dawn Sales Force's crushing blows to John's sales and his product line. (just kidding, we enjoy Elan and Dalbello and do support them when reasonable and possible)

Tuesday, September 02, 2008

New Ad for Orage Running in Freeskier

Wednesday, August 27, 2008

Getboards Gets a New Skatepark

Our friends from Getboards.com just got a skate park right across the street from their shop in Big Bear, CA. Check out the photo below, totally sweet!

Thursday, August 21, 2008

Our friends over at California Ski Co are having a sale this weekend. If you're going to be around the Bay Area and are looking for a great deal, it is definitely worth checking out. The information is below:

We are kicking off the 2008-2009 season with a

Fall Parking Lot Sale

Three weekends only!

August 23 - 24
August 30 - September 1
September 6 - 7
Hours 10-6

This is your chance to get great deals on remaining inventory from last season and the best possible deals on the new gear too. Everything in the store will be on sale! New gear prices are 10-15% higher for this ski season, so we made several “closeout” buys on hardware that was the cream of last years offerings to have great deals this fall. Don’t miss out!

All 07/08 skis are up to 60% off
All 07/08 boots at least 30% off
All 07/08 Clothing 30 - 50% off

Thursday, August 14, 2008

The 4th Installment of Hunting Yeti has Arrived

Eric and friends ride a few waves down south in episode 4. Check it out:

Thursday, August 07, 2008

GoPro Launches Wide Angle

Check out how sweet the GoPro Wide is. This footage is compliments of Red Bull and Kevin Robinson as Kevin breaks the world record 1/4 BMX jump.

GoPro rider Kevin Robinson tests the Wide HERO during World Record BMX vert ramp boost. Compliments of mighty Red Bull! from GoPro on Vimeo.

LINE and Eric Pollard Kill It with New Anthem Skis

Check it out. After LINE created what was rumored to be the best graphic of all the time, (the original Anthem with 80's rockers, Kiss, the guy that sang, "Welcome to the Jungle", etc), the Kiss drummer's wife saw a picture of the ski, (prior to shipping) in Maxim magazine and called her attorney. Long story short, there has been 1,000 Anthems in the Jarden warehouse for 2 + years pending payment to the Kiss Army or ???? Lucky for The Red Dawn and LINE fans everywhere, the people up at LINE Seattle did some magic and somehow actually pulled off the original top sheet and added a new one. Crazy magical process that we don't understand. Check out the new limited edition Anthems in person at the best dealers in Ca, NV and AZ.

Tuesday, August 05, 2008

The Red Dawn and GoPro Camera!

We are proud to announce a new partner in the brand line up of The Red Dawn: GoPro Camera. GoPro builds a water-proof, mountable digital camera that weighs in under 5 ounces. Above is a pic of Yamaha pro, Josh Hill wearing his GoPro and winning last months Motocross in Minneapolis. For actual footage of Josh's win taken via GoPro, check the below video:

Sunday, August 03, 2008

Surprise Visit at the Porters Sale!!

Big thanks to Doug Levinthal, (Original artist for LINE) for stopping by the Porters sale yesterday. Coincidentally, the only ski that Porters has left from LINE is the 4 year old Chronic that Doug's artistic skills created the graphic for. From left to right: Jason Dejon, Doug Levinthal, 2003 LINE Chronic, Romolo Marcucci.

Pic: M. Connelly. Camera: GoPro Digital Hero

Tuesday, July 29, 2008

LINE's New Marketing Dude Can Ski Good

LINE's marketing dude keeps it real by actually skiing?? What the??? Here's a pic from our guy Josh Malczych, (pronounced Malcheck) who really does ski and is pretty good from up at Windells just 2 days ago. Who's the best skier that has a desk job in the ski industry? It's either Josh or possibly Mike Nick, (Orage's N.A. Marketing Guy).

Photo Cred: Sean Harkins/Windells Camp

Monday, July 28, 2008

382 in the House at Camp of Champs!

Man alive. After not going to a ski summer camp for 8 years, Camp of Champs looks insane. Friend of the Red Dawn and athlete for LINE, Full Tilt, Orage, and Smith took a trip out west with his crew 382 to British Columbia, put on a few contests, hit a few jumps, gave out a ton of free stuff, all around represented + put together this video.

Thanks to Peter K for making this happen. See you in the fall.

Camp of Champions Session D - BMC from threeightwo on Vimeo.

Sunday, July 27, 2008

Porter's Hood Trip

The good people at Porter's graciously invited me for a week at Hood with the crew. A week of skiing and skating Windell's camp in July, an RV loaded with beer, food and product. How could I say no? Eric, Casey, Zach, Dave, and I rolled up last week, rode hard, hung with the campers and worked on a top secret mission for Porters. It was an amazing week. I'd like to give a big thanks to everyone who helped out. You guys rock, this trip was the highlight of my summer.

our backyard for the week

Wednesday, July 16, 2008

New GoPro Video from Ewald

Local Boreal park builder and RC heli nerd Eric Rosenwald just made a quick video when the Red Dawn let him barrow our new GoPro camera. The volume wasn't adjusted properly, but all you need is the visual. Plan for this winter: Film local super pros via RC heli.

Monday, July 07, 2008

Hunting Yeti: The Film

In addition to providing amazing free webisodes all season long, Eric Pollard and crew have been hard at work on a feature length film for tour and DVD release this fall. Count on seeing it at the 5th annual Red Dawn Film Fiesta. In the meantime, here is the trailer:

Wednesday, July 02, 2008

Sample Sale this Saturday!

Sample Sale this Saturday. Here are the details:

Date: July 5th
Time: 8:00 - 1:00, (no early birds)
Place: 11431 Northwoods Blvd., (at the light, very close to the bottom)

Gear: Orage and Helly Hansen + some random brands...

Monday, June 30, 2008

Orage Summer Sneak Peak

Everything looks good for 2009!

Sunday, June 22, 2008

For Every Win, there will be a Loss.

Good friend of The Red Dawn and Porters Employee, "Quick Nick" made the mistake of betting against Boston, (something the Red Dawn would normally support), except in this case when the Celtics would play against the biggest baby in the NBA, Koby Bryant and the LA Lakers. Koby's failure to, "score whenever he wants to" led to LA's defeat and thus this horrible haircut to Nick. Forget the championship rings, this hair is downright bad. (and that's bad meaning bad, not bad meaning good).

Sunday, June 15, 2008

Hunting Yeti: Episode 3

Hunting Yeti is a new film project, edited entirely by LINE pro skier Eric Pollard. This is the first film to be available for free, every two months online, a very cool concept being watched by tens of thousands of skiers. Watch as LINE MCs Eric, Ike Smith, and our the Red Dawn's very own: Garrett Russell crush our own backyard here in Mammoth in this episode.

Hunting Yeti Webisode 3, Part 1 – The Hunting Yeti adventure continues with some volcanic action. The Nimbus Crew heads out to ride Mount Saint Helens, then don’t miss the natural cornice wall ride at Hood. Oh, and some back flips. Got to have back flips.

Hunting Yeti Webisode 3, Part 2 – Time to go visit Chris Benchetler and Garrett Russell in Mammoth. This is the first park riding of the season, as the group jumps into the Snowboard Mag, Superpark event. Then pack the car for a final camping trip on Mt. Hood and some sunset quarter pipe action.

Monday, June 09, 2008

How to Not Get Towed into a Kicker

This skier's identity is being kept confidential. (He does not ski for Line, Orage, Full Tilt Ski Boots, Icer or Joystick)

Film: M. Connelly

Friday, June 06, 2008

The Red Dawn / Dominating the South West

Ever wonder what territory The Red Dawn covers, just check out our distribution map. From Mt. Shasta to San Diego to Phoenix, we make it happen.

Friday, May 30, 2008

LINE is Now #492 on the Fortune 500 List!!

Totally sick! I wanted to take a moment and introduce you to LINE'S Parent Company, Jarden Corp, (it's actually Jarden that is #492, but is wasn't until their purchase of Line that they made the top 500) The main dogg, Martin Frankel, or CEO as they call them in the real business world is a very unique guy. Super athlete and philanthropist all in one. He ran the Bad Water Ultra Marathon, (135 miles through Death Valley) in support of war Veterans. Check out this website for a video about what type of company/CEO LINE is involved with. Jarden Corp In Da House!

Monday, May 19, 2008

Matt Connelly is the Best Bowler in Canada!!

Or at least when competing against his fellow coworkers at Orage.

Sample Sale this Saturday!

Feel like trying on winter clothing in 80 degree heat? How about 70% off retail?

Shop Employee Special Pricing!!

Place: 11431 Northwoods Blvd. Tahoe Donner at the light. Follow the signs.
Time: Saturday, May 24th. 8:00am. - 1:00 (no early birds)
Brands: Orage, Helly Hansen, Line Skis, Full Tilt and ??

See you there!

Sunday, May 18, 2008

Video from Past LINE Factory Employee

Here's a little crash and burn from Line's home town, Albany, NY. Filmed by friend of the Red Dawn, Budget0000000. Check his youtube listing for some incredible movie shorts.

Tuesday, May 13, 2008

The Classic LINE Mothership Takes on AK

Friend of The Red Dawn and ex Tahoe resident, John Rockwood still represents Line to the fullest. The now full time resident of Arizona??? took a trip to AK this spring and brought along his now classic LINE Motherships. Big ups to John and a thanks for representing 2002.

Monday, May 12, 2008

The Sierra Buttes with Charlie Berg

Charlie Berg was a great new addition to The Red Dawn team this season. Charlie skis for LINE and Full Tilt. In addition to being an amazing big mountain skier, Charlie is one of the most well spoken and thoughtful athletes out there. He should be all over the freeride ski videos on the new LINE site this fall.

This past week, Charlie took me out skiing in the Sierra Buttes, a gnarled little subrange about an hour north of Tahoe. Check out the shots.

Checking out the lines

Entering a chute

Happy Birthday Mr. Berg

Sunday, May 11, 2008

Multiple Versions of Riding H2O with Mike Hanley

Friend of The Red Dawn, Mike Hanley keeps it official. It's not very often that we have an opportunity to work with a solid individual that understands the many facets of the industry. Mike is a respected coach with the Squaw Freeride Team, great skier, impressive surfer and most importantly, an excellent communicator for the brands he represents, (Line Skis, Orage Clothing and Full Tilt Boots). We have to say thanks for a great season. Your new skis for the summer camps will be in the mail this week. Again, many thanks for all the support.

Thursday, May 08, 2008

Squaw Freestyle Photoshoot

Squaw Valley Freestyle set up a spring photo shoot for the team last week. Check out the two photos below by photographer Scott Fitzmorris.

Peter Kukesh skis for LINE, Full Tilt, and Orage

Mike Hanley: Squaw's head freeride coach proves that he's not just a great coach...Mike skis for LINE and Full Tilt

Monday, April 28, 2008

Skiing in...Arizona!?

Earlier this winter I got the chance to head down to Arizona for a demo at Ski Sunrise. The level of excitement was contagious. Though the hill was small and the drive long, everyone was unbelievably stoked. The resort fed us, put us up, and bought the drinks. I've gotta give a hand to everyone who organized or attended this demo, it was one of the most fun this season.

Not your typical drive to a ski resort

Garrett Russell made the trip, big, big thank you

The demo set up

Our gracious hosts for the weekend: Ski Sunrise

Saturday, April 26, 2008

Hunting Yeti: Episode 2

Hunting Yeti is a new film project, edited entirely by LINE pro skier Eric Pollard. This is the first film to be available for free, every two months online, a very cool concept being watched by tens of thousands of skiers. Watch as LINE MCs Eric and Ike Smith crush our own backyard here in California in this episode.

Hunting Yeti Webisode 2, Part 1 – The Nimbus crew gasses up, grabs their snowmobiles and heads north to explore the backcountry of Whistler, BC. Here they team up with pro snowboarder Shin Campos for a tour of his favorite zones, hitting pillows, cliffs, and natural features.

Hunting Yeti Webisode 2, Part 2 – The Nimbus crew continues to showcase their backcountry snowmobiling skills with road trips to Sonora, CA and Cooke City, MT.

Tuesday, April 08, 2008

80s Demo With Shasta Base Camp

I'd like to give a huge shout out to everyone at Shasta Ski Park and Shasta Base Camp for putting on the hugely popular and fun 80s demo. Check out some of the shots below:

The Crew

Mike Laroche: Armada Rep and former pro skiboarder

Mt Shasta in all her glory

Monday, April 07, 2008

www.TheSnowLife.com Covered the Battle

Big thanks to JP and his crew for documenting the Shop Battle. Check out The Snow Life and about 50 more pics from the battle by clicking

HERE

Pro Snowboarder Making Fun of J Lev. in 1990

Check out pro snowboarder Andy Hetzel making fun of Jason Levinthal for buying skis around the fall of 1990. This tool place during a trampoline demo in Albany, NY for Kemper Snowboards.

Friday, April 04, 2008

Thanks to Boreal for Hosting the 3rd Day of the Line Shoot

Here's a sneak peak of what to expect from Line for next year.
Rider: Chris Laker. Pic. M. Connelly